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Data Insights Manager
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Business Data Insights Specialist
">We are seeking a detail-oriented Business Data Insights Specialist to join our team in Mumbai. The role requires strong analytical skills to interpret business data, derive insights, and support data-driven decision-making for business growth. The ideal candidate will collaborate with the marketing and product teams to measure performance, optimize campaigns, and identify opportunities to enhance ROI.
Key Responsibilities:
- Collect, analyze, and interpret data from multiple business channels (digital campaigns, CRM, web analytics, etc.).
- Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Identify trends, patterns, and insights to support business strategy and decision-making.
- Work closely with marketing, sales, and product teams to align data insights with business objectives.
- Develop predictive models and segmentation to enhance targeting and personalization.
- Optimize campaign performance through continuous monitoring and data-backed recommendations.
- Ensure data accuracy, hygiene, and compliance with organizational standards.
- Stay updated on analytical tools, business technology, and industry best practices.
Qualifications & Skills Needed
- Education: Bachelor's degree in engineering, Technology, Statistics, Mathematics or a related field
- Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a business/consumer-focused environment.
- Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
- Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
- Familiarity with business platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
- Excellent problem-solving, analytical thinking, and storytelling skills with data.
- Strong communication and collaboration abilities to work across teams.
- Ability to handle large datasets and deliver actionable insights within deadlines.
