Lead Consumer Experience Specialist

2 days ago

Guntur, Andhra Pradesh, India beBeeConsumerActivation Full time ₹ 6,00,000 - ₹ 11,20,000

Job Summary

We are seeking an experienced Senior Manager to lead our Consumer Activation team.

The ideal candidate will have a strong understanding of activation and event management, with experience in the FMCG industry.

This role involves developing innovative and tech-based solutions to drive business outcomes, as well as measuring the performance of campaigns using metrics like productivity, sales lift, and brand health.

Key Responsibilities:

  • Basis the brand plan, arrive at an annual set of activities/calendar and drive it to execution and measure the campaigns/understand the effect on the brands
  • For each Key sub-brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand
  • Build consumer database and retarget consumers in future
  • Drive Rural and Higher Participation in Mela/Fairs and explore regional festivals like Chatt Puja, Karva Chauth etc
  • Cost Optimization - Negotiation, cost-effective models
  • Identify new touch Points to Engage/Sample/Sell - Wedding planner, Cafeteria, Amusement Parks
  • Create campaigns using technology - AR/VR/Meta/Gaming or any other key technology and drive measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand association than previous plan) Measure the impact - PR, integrated campaign, Measurement Study, overall participation, engagement and productivity.
  • Continuous consumer data base creation (%age of consumers met for any activity conducted) - Cover Behavioural questions/feedback questions
  • Ensure Finance Tracker, SOP adherence are periodically reviewed
  • Award Management - new agencies/specialized agencies/regional agencies
  • Take up an activity to show case best practices done in the area of activation and digital activation project

Our ideal candidate will have excellent collaboration and people management skills, with the ability to think creatively and develop strategic plans within desired timelines and budgets. They will also have strong analytical and problem-solving skills.

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