Digital Marketing Specialist
3 days ago
The ideal candidate will have 3+ years of experience in performance marketing and retention strategies. You will need to possess strong analytical skills with a focus on data interpretation and reporting, as well as proficiency in Google Ads, Facebook Ads, and analytics tools (e.g., Google Analytics, Facebook Insights).
The estimated salary for this position is ₹10,00,000 - ₹15,00,000 per annum, depending on experience. Additionally, you can expect benefits such as medical insurance, transportation allowance, and flexible working hours.
Key Responsibilities:
- Plan, execute, and refine paid marketing campaigns across various channels to maximize conversions and ROI.
- Utilize strong analytical skills to make data-driven decisions, providing insights and recommendations for campaign optimization.
- Develop and implement retention strategies that enhance customer loyalty and lifetime value.
- Leverage platforms such as Google Ads, Facebook Ads, and various analytics tools to track performance and measure success.
- Work closely with creative teams to develop compelling, high-performing ads that align with brand objectives.
- Conduct A/B testing and landing page optimization to continuously improve campaign effectiveness.
- Oversee budget allocation and management for paid campaigns, ensuring optimal spend and performance.
Qualifications:
- Proven experience of 3+ years in performance marketing and retention strategies.
- Strong analytical skills with a focus on data interpretation and reporting.
- Proficiency in Google Ads, Facebook Ads, and analytics tools (e.g., Google Analytics, Facebook Insights).
- Experience with A/B testing, landing page optimization, and budget management.
- Excellent communication and collaboration skills to work effectively within a team environment.
We offer a competitive salary, benefits, and opportunities for growth and development. If you are passionate about digital marketing and looking for a challenging role, please apply.
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