Senior Marketing Automation Specialist

9 hours ago

Bengaluru, Karnataka, India beBeeConsultant Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Key Role:

We seek an experienced Senior Marketing Automation Consultant who designs, implements, and optimizes enterprise-grade marketing solutions.

The consultant will play a key role in translating business requirements into scalable technical solutions, driving end-to-end campaign management, and ensuring seamless integration of Adobe Campaign Classic with enterprise systems.

This role requires a strong balance of technical proficiency, solution architecture, and client-facing consulting expertise.

Key Responsibilities:

  • Lead end-to-end implementations of Adobe Campaign Classic projects, from requirements gathering to deployment and support.
  • Architect campaign solutions, including data schema design, workflow orchestration, and campaign logic.
  • Design personalized and dynamic marketing campaigns across multiple channels (email, SMS, push notifications, direct mail, etc.).
  • Built and optimize complex workflows, targeting queries, and campaign execution pipelines.
  • Define and enforce best practices for campaign configuration, audience segmentation, and personalization strategies.
  • Conduct A/B testing, campaign performance analysis, and deliver optimization recommendations.
  • Work with cross-functional teams to integrate Adobe Campaign Classic with CRM, web services, APIs, and external data sources.
  • Develop custom scripts and logic using SQL and JavaScript to meet advanced campaign requirements.
  • Ensure smooth handling of ETL processes, data imports/exports, and large-scale data management.
  • Collaborate with marketing, business, and IT stakeholders to translate business objectives into Adobe Campaign solutions.
  • Provide technical consulting, training, and best practice guidance to clients and internal teams.
  • Mentor junior consultants, review deliverables, and promote knowledge-sharing within the team.

Required Skills & Experience:

  • 5+ years of hands-on experience in Adobe Campaign Classic (v6/v7) with expertise in implementation and support.
  • Strong understanding of: campaign management & orchestration, data schema design & extension, workflow configuration & automation, multi-channel marketing campaign execution.
  • Solid programming and integration skills: SQL (queries, joins, performance optimization), JavaScript (scripting for workflow customization), SOAP/REST Web Services (API integrations).
  • Proven ability to troubleshoot campaign issues, perform root cause analysis, and optimize performance.
  • Strong client interaction skills, with experience in requirement gathering, solution presentation, and delivery management.

Preferred Qualifications:

  • Adobe Certified Expert in Adobe Campaign Classic (Developer/Architect/Business Practitioner).
  • Experience with Adobe Campaign Standard or Adobe Experience Cloud ecosystem (AEM, Analytics, Target) is a plus.
  • Knowledge of cloud-based marketing automation platforms and data warehousing concepts.
  • Familiarity with GDPR, data privacy, and compliance frameworks related to campaign management.

About the Opportunity:

This position offers a chance to work on cutting-edge marketing projects and develop expertise in Adobe Campaign Classic.

As a Senior Marketing Automation Consultant, you will be part of a dynamic team that delivers innovative solutions to clients.

Our company values continuous learning and knowledge-sharing, providing opportunities for professional growth and development.

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