Senior Marketing Automation Specialist

1 day ago

Bengaluru, Karnataka, India beBeeAutomation Full time ₹ 9,00,000 - ₹ 15,00,000
Marketing Automation Specialist Job Description

We are seeking an experienced Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and deploying multi-channel marketing campaigns using Salesforce Marketing Cloud or Pardot.

  • Develop and execute cross-functional marketing strategies that drive business results.
  • Design customer journeys using Journey Builder or Engagement Studio for lead nurturing, onboarding, and re-engagement.
  • Implement email marketing, WhatsApp flows, SMS, and push notification campaigns.

Audience Segmentation & Personalization

  • Identify and create dynamic audience segments based on buyer journey stage, behavior, demographics, and project interest.
  • Personalize messaging for different customer personas (e.g., investors, end users, NRIs) using personalization tools.

Data Management & Integration

  • Manage subscriber lists, lead data, and campaign tracking within Salesforce CRM and Marketing Cloud.
  • Ensure accurate syncing between CRM and Marketing Cloud for real-time campaign triggers.

Analytics & Reporting

  • Track campaign performance (open rates, CTR, leads, conversions) using Salesforce dashboards and reporting tools.
  • Provide actionable insights and recommendations to optimize marketing effectiveness and ROI.

Compliance & Deliverability

  • Ensure all campaigns comply with data privacy regulations (e.g., GDPR, CAN-SPAM).
  • Maintain high deliverability scores and clean lists.

Qualifications:

  • Bachelor's degree in Marketing, IT, or a related field.
  • Salesforce Marketing Cloud or Pardot certification (preferred).
  • 2-5 years of hands-on experience in marketing automation, preferably in real estate, B2C, or lead-based industries.

Key Skills:

  • Expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio) or Pardot.
  • Strong knowledge of CRM data structures, automation logic, and lead scoring.
  • Experience with HTML/CSS for email templates.
  • Understanding of customer journeys in real estate (site visits, enquiries, follow-ups, booking funnel).
  • Proficiency in analytics tools like Google Analytics, Tableau, or Salesforce dashboards.

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