
Marketing Brand Developer
5 days ago
About the Role
This position focuses on developing and implementing brand building strategies across various product areas within the portfolio. It involves creative thinking, data analysis, and executional support to help the brand achieve its business objectives.
Key Responsibilities- Market Understanding: Understand the target audience, their triggers, barriers, competitive landscape, etc.
- New Product Development (NPD): Contribute to communication development across touchpoints such as product display pages, D2C store, CRM touchpoints, marketplaces, etc.
- Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
- Data Analytics: Drive measurement and learnings for various marketing initiatives.
- Stakeholder Management: Collaborate with relevant stakeholders across the marketing team, cross-functional teams, and external partners/agencies/vendors.
- Offline Understanding: Visit markets to track offline business health metrics like distribution across different store formats, ECO/Unique ECO, primary & secondary revenue, visibility, and planogramming.
- Other Activities: Support portfolio management, sales support, customer service, etc., to drive product/therapy success.
Location: Bangalore
We are looking for:
- Bachelor's degree in Communication, Business Administration, or a related field.
- Experience in handling offline business is mandatory.
- Highly motivated and self-driven individual with enthusiasm for teamwork.
- Ability to manage multiple projects simultaneously.
- Passion for building a consumer brand.
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