Senior Brand Marketing Specialist

4 days ago

Rajahmundry, Andhra Pradesh, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 10,00,000
Brand Marketing Professional

We are seeking a creative and data-driven Brand Marketing Professional to join our team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive brand marketing strategies, managing our digital presence, and driving brand growth.

Key Responsibilities:

  • Develop and execute comprehensive brand marketing strategies, ideate and launch campaigns from concept to completion.
  • Manage all social media platforms, create and schedule content, respond to inquiries, and engage with our audience.
  • Oversee external agencies and consultants, approve designs, content, and paid media creatives for brand consistency.
  • Analyze daily using data from analytics platforms, track key performance indicators, and prepare performance reports.
  • Maintain and allocate paid media budgets, collaborate on keyword research and SEO blog approvals.
  • Update and manage product content on our websites for accuracy and engagement.
  • Create in-store content and marketing materials to enhance the customer experience.

Requirements:

  • Minimum 2-3 years of experience in brand marketing or a similar role.
  • Proven experience managing social media accounts and paid media campaigns.
  • Strong understanding of brand management principles and digital marketing trends.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively with agencies and internal teams.

PREFERRED QUALIFICATIONS:

  • Experience with SEO best practices and keyword research.
  • Proficiency with analytics tools (e.g., Google Analytics).
  • Experience in a B2C or retail environment.

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