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4 days ago
Job Title: Brand Manager - Influencer & Collaborations
Job Description:As a seasoned marketing professional, you will be responsible for crafting and executing our brand strategy. Your expertise in the skincare and cosmetic care sectors will play a crucial role in driving brand awareness and customer engagement.
Key Responsibilities:- Develop and implement an influencer marketing strategy that aligns with overall brand objectives and marketing goals.
- Identify potential influencers across various platforms who resonate with our brand and target demographics.
- Oversee the planning, execution, and evaluation of influencer campaigns, ensuring they meet performance metrics.
- Cultivate and maintain strong relationships with influencers, agencies, and other partners to foster collaboration and long-term partnerships.
- Work closely with influencers to develop engaging content that highlights our products and fits their unique style and audience.
- Monitor campaign performance, analyze data, and provide insights to optimize future strategies.
- Degree in Marketing, Communications, or a related field.
- 4-6 years of experience in influencer marketing, preferably within the skincare, personal care, or cosmetic care industries.
- Proven track record of successful influencer campaigns and a robust network of industry contacts.
- Strong understanding of social media platforms and digital marketing trends.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Creative thinker with a passion for beauty and wellness.
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