Digital E-commerce Marketing Strategist

3 days ago


Chandigarh, Chandigarh, India Mother Sparsh Full time
About Mother Sparsh

Innovation Rooted in Indian Traditions. Our journey began with a focus on addressing the concerns of new parents, leading to the creation of our flagship product, the 99% Pure Water Unscented Baby Wipes—a trusted name in Indian households.

Role Overview:
  • Preliminary product research, keyword research and implementing them organically and inorganically
  • Responsible for day-to-day marketplace activities (including Amazon and Flipkart Ads). Analysing revenue, campaign performance, ACoS, daily ad spends, etc.

We are looking for a skilled Digital E-commerce Marketing Strategist to oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS), Flipkart Ads and other relevant marketplaces.

The ideal candidate will have hands-on knowledge of AMS Dashboard, experience in managing to advertise spending upwards of ₹15 Lacs/month, and a strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart and other related platforms.

Key Responsibilities:
  • Plan, create and manage Amazon sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc) campaigns on Amazon Seller Central by formulating strategies and road map for successful delivery of PPC campaigns
  • Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices
  • Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities,
  • Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.
  • Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces.

This role requires collaboration with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals.

The salary for this position is approximately ₹25-30 Lacs per annum, based on location and experience.



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