Leader of Hotel Marketing Strategies

1 week ago

Pune, Maharashtra, India beBeeInnovator Full time
Marketing Strategy Leader

Job Overview: We seek a highly skilled and innovative Marketing Strategy Leader to oversee the development, execution, and management of comprehensive marketing plans. This role involves driving revenue growth, increasing market share, and enhancing the hotel's brand presence.

Key Responsibilities:

  • Strategic Planning: Develop annual, monthly, and segment-based marketing plans in collaboration with senior leaders to achieve revenue targets and market share growth.
  • Marketing Campaigns: Create, manage, and implement short- and long-term marketing campaigns to drive awareness, revenue, and expansion of hotel products and services.
  • Channel Management: Direct all marketing channels, including social media, hotel websites, digital print advertising, email campaigns, and collateral materials to ensure a cohesive approach to marketing efforts.
  • Content Creation: Oversee the strategy, development, and execution of visual assets, including organizing and managing photo and video shoots to ensure high-quality content for marketing materials, website, and social media platforms.
  • Website Optimization: Oversee the content strategy and development of hotel-level websites to ensure they reflect the brand and are optimized for customer engagement and conversion.
  • Partnerships and Collaborations: Identify partnership and sponsorship opportunities to enhance the hotel's outreach efforts, both locally and regionally. Foster relationships with external agencies and corporate partners to support marketing strategies.
  • Influencer and PR Strategy: Coordinate with the public relations team to identify and manage influencer collaborations, leveraging social media opportunities to boost brand visibility.
  • Market Research and Surveys: Conduct paid marketing surveys to gather insights on current and new services, products, and concepts to inform marketing strategies and enhance customer offerings.

Requirements: The ideal candidate will be an innovative, action-oriented individual with a deep understanding of marketing strategies and a passion for driving results. Key qualities include:

  • Marketing Expertise: Proven experience in developing and executing comprehensive marketing strategies, particularly in the hospitality industry.
  • Creative and Strategic Thinking: Ability to identify and implement creative, results-driven marketing strategies that align with business goals and increase market share.
  • Digital and Social Media Proficiency: Strong knowledge and hands-on experience with digital marketing channels, social media platforms, website management, and content creation.
  • Strong Communication Skills: Excellent verbal and written communication skills with the ability to coordinate and collaborate with internal teams and external agencies.
  • Project Management Skills: Strong organizational skills and the ability to manage multiple projects simultaneously, ensuring deadlines and budgets are met.
  • Analytical Abilities: Ability to analyze competitive data, customer demand, and market trends to inform strategic decisions and marketing tactics.
  • Innovation and Creativity: A creative mindset with the ability to develop unique marketing concepts and campaigns to differentiate the hotel in a competitive market.

What We Offer: In this role, you will play a crucial part in shaping the hotel's brand presence, driving revenue, and increasing its visibility in the marketplace. As a Marketing Strategy Leader, you will have the opportunity to work independently as well as part of a team, utilizing your expertise to drive business growth and success.

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