Strategic Marketing Leader

3 days ago

Pune, Maharashtra, India beBeeSenior Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Description

As a seasoned marketing leader, you will be responsible for driving strategy, implementation, and delivery of multi-channel marketing solutions using Salesforce Marketing Cloud.

This is a high-impact leadership role that requires enabling customer engagement, journey orchestration, and personalization across various channels and systems.

  • Develop and execute end-to-end Salesforce Marketing Cloud strategies, including strategic planning, design, development, and execution.
  • Lead and mentor cross-functional teams comprising SFMC developers, consultants, and marketers.
  • Collaborate with C-level stakeholders and business teams to align marketing automation solutions with organizational goals.
  • Architect scalable, personalized customer journeys across channels: email, SMS, push, web, and social.
  • Define and enforce best practices for data segmentation, personalization, A/B testing, and campaign performance.
  • Oversee integration with Salesforce CRM, external data platforms (CDPs, DMPs), and third-party systems.
  • Evaluate and ensure compliance with global data protection and privacy regulations (GDPR, CAN-SPAM, etc.).
  • Drive continuous optimization through data analytics, campaign reporting, and journey effectiveness.
  • Develop reusable templates, components, and standards to scale marketing operations.
  • Support pre-sales activities and thought leadership in marketing technology.
Requirements:
  • 15-17 years of total experience with at least 8+ years in Salesforce Marketing Cloud (SFMC).
  • Hands-on expertise in Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder, and Audience Builder.
  • Strong understanding of AMPscript, SSJS, APIs, data extensions, and relational databases.
  • Proven experience in integrating SFMC with Salesforce Sales/Service Cloud, and external data sources.
  • Experience managing large enterprise clients, preferably in sectors like BFSI, retail, or healthcare.
  • Strong analytical mindset with the ability to derive insights from campaign performance data.
  • Excellent leadership, communication, and stakeholder engagement skills.
Certification:

Bachelors or Masters degree in Marketing, Information Technology, or a related field.

Key Skills:

Salesforce Marketing Cloud, Digital Marketing, Leadership, Team Management, Data Analytics, Campaign Performance, Integration, Compliance, Customer Engagement, Journey Orchestration, Personalization.

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