Digital Marketing Specialist

1 week ago

Dombivli, Maharashtra, India beBeeInfluencer Full time ₹ 40,00,000 - ₹ 80,00,000
Job Description

The Marketing Outreach Specialist will be responsible for supporting the development and execution of influencer marketing strategies. This role involves identifying potential influencers, building relationships, coordinating campaigns, and analyzing performance metrics to ensure the success of influencer initiatives.

This position requires a strong understanding of social media platforms and influencer marketing trends, as well as excellent communication and interpersonal skills.

The ideal candidate will have experience in influencer marketing, social media marketing, or a related field, and be proficient in using social media analytics tools and marketing software.

  • Key Responsibilities:
  • Research and identify potential influencers across various social media platforms (Instagram, YouTube, Twitter, etc.) that align with the brand's target audience and values.
  • Conduct outreach to potential influencers, introducing them to the brand and discussing potential collaboration opportunities.
  • Campaign Coordination: Assist in developing and executing influencer marketing strategies and campaigns.
  • Coordinate and manage the logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Ensure all influencer content meets brand guidelines and campaign objectives.
  • Relationship Management: Build and maintain strong relationships with influencers and their management teams.
  • Act as the main point of contact for influencers during campaign execution.
  • Performance Tracking and Reporting: Monitor and track the performance of influencer campaigns using various analytics tools.
  • Analyze key metrics such as engagement rates, reach, impressions, and conversions to assess the effectiveness of campaigns.
  • Prepare detailed reports and provide insights and recommendations for future campaigns.
Required Skills and Qualifications

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.
What We Offer

We offer a dynamic work environment and opportunities for professional growth and development.

You will have the chance to work with a talented team and contribute to the development of innovative marketing campaigns.

If you are passionate about digital marketing and social media, we encourage you to apply for this exciting opportunity.

About Us

We are a company dedicated to delivering exceptional results through innovative marketing solutions.

We value creativity, teamwork, and customer satisfaction, and we are committed to providing our employees with the resources and support they need to succeed.

Join our team and be part of a dynamic and growing organization.

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