Digital Marketing Strategist

4 days ago


Dombivli, Maharashtra, India beBeePerformance Full time US$ 90,000 - US$ 1,20,000
Performance Marketing Specialist

Our team is seeking an experienced Performance Marketing Specialist to manage and scale advertising campaigns for our US-based clients.

The ideal candidate will have a strong foundation in digital marketing, hands-on experience with ads, and a proven track record of generating qualified leads and delivering measurable ROI.

Key Responsibilities:
  • Plan, launch, manage, and optimize advertising campaigns for B2B lead generation and brand awareness.
  • Develop and implement audience targeting strategies tailored to US market segments.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Ensure efficient spend and high ROI by effectively managing campaign budgets.
  • Prepare detailed performance reports and present findings to internal stakeholders and clients.
  • Stay up-to-date with platform updates and B2B marketing trends.
Required Skills and Qualifications:
  • 3-6 years of experience in digital marketing with a focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.
Nice to Have:
  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is a plus.


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