Digital Marketing Strategist

18 hours ago

Dombivli, Maharashtra, India beBeeDigitalMarketing Full time ₹ 30,00,000 - ₹ 48,00,000

Job Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing innovative paid media campaigns across multiple channels.

This is a full-time position that requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.

Key Responsibilities:

  • Design and implement comprehensive campaign strategies to drive conversions and revenue growth.
  • Create engaging ad copy, visual briefings, and video scripts to enhance brand awareness and customer engagement.
  • Utilize tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
  • Develop and execute A/B testing strategies to optimize campaign performance and improve ROI.
  • Collaborate with cross-functional teams to ensure seamless execution and alignment across all marketing initiatives.

Required Skills & Experience:

  • 2–4 years of hands-on experience in digital marketing, preferably in e-commerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of conversion rate optimization (CRO), user experience (UX), and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), and conversion rates.
  • Familiarity with marketing automation platforms and AI tools for campaign scaling and optimization.
  • Excellent communication and project management skills, with the ability to prioritize tasks and meet deadlines.

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