Digital Marketing Specialist

2 days ago

Dombivli, Maharashtra, India beBeeDigital Full time ₹ 10,40,000 - ₹ 13,00,000
Job Description

As a senior specialist in paid social, you will be responsible for developing and executing strategies across multiple channels to drive app acquisition and improve campaign performance.

You will own the execution of all paid social campaigns, including cross-functional analysis and recommendations on budget allocation. Your role will involve coaching team members, identifying new marketing opportunities, and continuously contributing to the improvement of best practice guidelines.

Collaboration with local marketing teams and provision of clear guidance on how to execute local tactics will be key to your success. You must have strong analytical skills, with the ability to translate data insights into actionable strategies.

Effective communication and interpersonal skills are essential for managing stakeholders effectively. You should also have demonstrated ability to identify marketing opportunities and develop strategic solutions.

Required Skills and Qualifications
  • At least 5 years of professional experience managing paid social advertising campaigns
  • Experience managing campaigns for at least 2 of the following channels: Meta, Snapchat, TikTok, Twitter
  • Strong expertise in app acquisition, ideally with full-funnel marketing experience
  • Leadership experience, including project management, team instruction, and stakeholder management
  • Analytical skills with the ability to break down complex problems and create actionable roadmaps
  • Ability to leverage incrementality test solutions to decide on campaign and budget mix
  • Up-to-date knowledge of regulations, policies, and best practices in digital marketing
Benefits

This role offers the opportunity to work in a dynamic environment with a talented team of professionals. You will have the chance to contribute to the growth and development of the company through innovative marketing strategies and ideas.

What We Offer

We provide our employees with ongoing training and development opportunities to enhance their skills and career progression. Our work environment is collaborative and inclusive, offering flexible working arrangements to support work-life balance.

Apply now to join our talented team of marketing professionals and take the first step towards a rewarding career in digital marketing.

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