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Marketing Automation Expert

3 weeks ago

Udaipur, Rajasthan, India beBeeSpecialist Full time ₹ 25,00,000 - ₹ 30,00,000

Job Title: Marketing Automation Specialist

Job Description:

We are seeking a talented and experienced Marketing Automation Specialist to join our dynamic and innovative team. As a key member of the marketing department, you will be responsible for designing, developing, and maintaining robust and scalable marketing solutions using Salesforce Marketing Cloud.

You will work closely with cross-functional teams to implement marketing automation strategies that drive business growth, improve customer engagement, and enhance data-driven decision making.

In this role, you will have the opportunity to leverage your technical expertise and creativity to develop innovative marketing campaigns, optimize email deliverability, and analyze campaign performance metrics.

Required Skills and Qualifications:
  • 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
  • Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
  • Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder.
  • Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
  • Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
  • Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
  • Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Benefits:

As a valued member of our team, you can expect:

  • A competitive salary and benefits package.
  • The opportunity to work on cutting-edge marketing projects and technologies.
  • Regular training and professional development opportunities.
  • A collaborative and supportive work environment.
Others:

Our company is committed to providing a positive and inclusive work environment where employees feel valued and supported. We offer flexible working arrangements, wellness programs, and opportunities for growth and development.