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Pardot Marketing Automation Specialist

2 weeks ago

Hyderabad, Telangana, India beBeePardot Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Title: Pardot Marketing Automation Specialist

We are seeking a highly skilled professional to fill the role of Pardot Marketing Automation Specialist. In this position, you will be responsible for implementing and optimizing Pardot, a leading marketing automation platform.

Key Responsibilities:

  • Implement Pardot end-to-end, ensuring seamless integration with existing systems and processes.
  • Design and execute marketing campaigns within Pardot, leveraging its features for lead nurturing, drip campaigns, and engagement tracking.
  • Work with customers to finalize on the Lead scoring methodology.
  • Configure and customize Pardot to meet specific business requirements, including lead scoring, automation rules, and email templates.
  • Collaborate with cross-functional teams to integrate Pardot with other business-critical systems such as Salesforce, CRM, and other marketing tools.
  • Ensure data consistency and accuracy across integrated systems.
  • Optimize and troubleshoot campaigns to maximize performance and effectiveness.
  • Generate regular reports on the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Utilize Pardot analytics to measure ROI and other key performance indicators.

Requirements:

  • Bachelor's degree in marketing, Business, Information Technology, or a related field.
  • Experience with other marketing technologies and integrations.
  • Familiarity with GDPR and other data protection regulations.
  • Proven experience in implementing and managing Pardot for B2B marketing.
  • In-depth knowledge of marketing automation principles and best practices.
  • Strong understanding of CRM systems, particularly Salesforce.
  • Proficiency in HTML and CSS for email template customization.
  • Excellent analytical and problem-solving skills.
  • Effective communication and collaboration skills.