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Digital Marketing Automation Specialist

2 weeks ago

Hyderabad, Telangana, India beBeeMarketing Full time US$ 80,000 - US$ 1,15,000

Job Title: Digital Marketing Automation Specialist

This role supports the development of marketing programs to enable effective execution. This involves data management, configuration, integrations, and development.

The specialist is responsible for understanding business requirements and delivering technical solutions that optimize the automation platform, enhancing communications.

  • Develop marketing initiatives utilizing the marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation, and more.
  • Design new or enhance existing processes to support new marketing strategies.
  • Gather and confirm data specifications when gathering campaign information.
  • Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and APIs.
  • Support reporting efforts through data manipulation and integration with PowerBI and Google Cloud Platform.
  • Develop, enforce, and perform quality control activities and checks.
  • Perform other related duties and participate in special projects as assigned.
  • Work with teams to gather functional and technical requirements.
  • Analyze requirements and provide leading practices in the design of the solution.
  • Participate in the creation and execution of test plans, strategies, and communications.
  • Oversee the management of process documentation.
  • Participate in client-facing meetings and document key decisions and action items.

Requirements

  • Bachelor's degree in Computer Science, Information Systems, Computer Engineering, or Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the job requirements.
  • Prior experience implementing full cycle projects in marketing automation platforms.
  • Minimum 5+ years of experience working in marketing automation products, including email, mobile, and personalization.
  • Experience with CRM systems and SQL-based databases preferred.
  • At least 3 years of experience as a developer/technical resource on the marketing automation platform is strongly preferred.