15h Left Marketing Automation Specialist

Job Description

Job description

- We are seeking a skilled HubSpot Automation and ABM Specialist with a minimum of 4 years of hands-on experience
- The ideal candidate will have a strong technical background and proven expertise in implementing and managing HubSpot automation, lead and account scoring, email sequence automation, and ABM strategies
- Experience with ABM tools such as 6sense, Demand base, and RollWorks is essential
- This role is critical to driving our marketing efforts and ensuring the successful execution of targeted campaigns

Key Responsibilities:

HubSpot Automation:

- Design, implement, and optimize marketing automation workflows using HubSpot.
- Create and manage email marketing campaigns, lead nurturing workflows, and automated communications.
- Develop and execute email sequence automation to nurture leads and engage with prospects.
- Implement lead scoring and account scoring models to prioritize and qualify leads effectively.
- Monitor and analyze the performance of automation campaigns, providing insights and recommendations for improvement.

Account-Based Marketing (ABM):

- Develop and execute ABM strategies to target and engage high-value accounts.
- Collaborate with sales and marketing teams to align on account targeting and personalized content creation.
- Create and manage account-based marketing campaigns tailored to specific target accounts.
- Utilize ABM tools such as 6sense, Demandbase, and RollWorks to enhance targeting and campaign effectiveness.
- Measure and report on the effectiveness of ABM campaigns, adjusting strategies as needed to achieve desired outcomes.

Technical Expertise:

- Utilize HubSpots suite of tools, including CRM, CMS, and marketing automation, to drive marketing initiatives.
- Ensure data integrity and segmentation within HubSpot, maintaining accurate and up-to-date records.
- Troubleshoot technical issues related to HubSpot and ABM tools, providing solutions and optimizations.

Workflow Implementation and Management:

- Design and implement automated workflows to streamline marketing processes and improve efficiency.
- Continuously optimize workflows based on performance metrics and feedback.

Reporting and Analytics:

- Create and maintain dashboards to track key performance indicators (KPIs) and campaign metrics.
- Provide in-depth reporting and analysis on campaign performance, lead and account scoring effectiveness, and overall marketing impact.
- o Communicate campaign performance and insights to stakeholders through regular reports and presentations.

Collaboration and Communication:

- Work closely with cross-functional teams to ensure seamless integration of marketing automation and ABM efforts.
- Provide training and support to team members on HubSpot best practices and ABM techniques.
- Communicate campaign performance and insights to stakeholders through regular reports and presentations.

Required Qualifications:

- Bachelors degree in Marketing, Business, or a related field.
- Minimum of 4+ years of hands-on experience with HubSpot automation, lead and account scoring, email sequence automation, and ABM strategies.
- Strong technical skills and proficiency in HubSpot CRM, CMS, and marketing automation tools.
- Proven track record of designing and implementing successful marketing automation workflows and ABM campaigns.
- Hands-on experience with ABM tools such as 6sense, Demandbase, and RollWorks.
- Excellent analytical and problem-solving abilities, with a data-driven mindset.
- Strong communication and collaboration skills, with the ability to work effectively in a team environment.
- Ability to manage multiple projects and priorities in a fast-paced, dynamic setting.
- Preferred Qualifications:
- HubSpot certifications in Inbound Marketing, Marketing Automation, and/or ABM.
- Experience working in a B2B marketing environment.
- Knowledge of other marketing automation and CRM platforms.

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