Digital Marketing Campaign Manager

2 weeks ago


Bengaluru, Karnataka, India beBeeEmail Full time ₹ 5,00,000 - ₹ 10,00,000

Role Description

We are seeking a detail-oriented and creative marketing professional to manage and execute email campaigns from strategy to delivery. The ideal candidate will be passionate about customer engagement, have a strong grasp of segmentation and automation, and possess the ability to create campaigns that drive measurable results.

Campaign Strategy & Execution

  • Develop end-to-end email marketing campaigns aligned with client goals.
  • Design engaging email copy and templates following brand guidelines.
  • Build, clean, and segment email lists to ensure high deliverability and engagement rates.
  • Implement personalization strategies to improve open and click-through rates.

Key Responsibilities

  1. Plan and execute automated workflows (welcome series, abandoned cart, re-engagement, etc.).
  2. Conduct A/B testing on subject lines, content, and send times to optimize performance.
  3. Monitor key metrics such as deliverability, open rates, CTR, and conversions.
  4. Generate weekly and monthly reports with actionable insights.

Requirements

The ideal candidate will have:

  • A strong understanding of email marketing principles and best practices.
  • Experience with email marketing automation tools.
  • Excellent communication and project management skills.

Benefits

This role offers the opportunity to work with a dynamic team and contribute to the growth of our business. We offer competitive compensation and benefits packages, as well as opportunities for professional development and advancement.



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