Digital Content Strategist
21 hours ago
We are seeking an experienced Digital Content Strategist to join our team at Social Sherpa. As a key member of our social media team, you will be responsible for developing and executing comprehensive social media strategies that drive engagement and conversions.
About the RoleThe ideal candidate will have a strong background in social media marketing, with experience in creating and implementing content calendars, managing social media campaigns, and analyzing campaign performance.
You will work closely with our creative team to develop innovative content ideas and concepts that align with our client's goals and objectives.
Key Responsibilities:
- Social Media Strategy Development:
- Create tailored social media strategies to meet client objectives.
- Analyze audience insights, trends, and platform algorithms to craft impactful content strategies.
- Plan and organize client shoots, including conceptualizing themes, creating shot lists, and managing logistics.
- Collaborate with photographers, videographers, and other creative professionals to ensure high-quality deliverables.
- Develop and oversee the execution of detailed content calendars, ensuring timely delivery of posts.
- Work with designers, copywriters, and video editors to create visually appealing and engaging content.
- Track the performance of organic and paid social media campaigns, providing actionable insights for optimization.
- Ensure all campaigns align with brand guidelines and KPIs.
- Set up, manage, and optimize social media ads on platforms like Meta and Google.
- Analyze ad performance and provide regular reporting to clients.
- Act as the main point of contact for clients regarding social media strategies and campaigns.
- Present strategies, reports, and updates, incorporating client feedback into campaign execution.
We are looking for a highly skilled and motivated individual who is passionate about social media marketing and has a strong understanding of digital marketing principles.
To succeed in this role, you will need:
- A Bachelor's degree in Marketing, Communications, or a related field.
- 2-3 years of experience in social media strategy and management.
- Proven ability to plan and execute shoots, from ideation to delivery.
- Hands-on experience with social media platforms and tools like Meta Business Suite, Hootsuite, or Buffer.
- Experience with paid ads (Meta, Instagram, etc.) is preferred.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creative mindset with excellent communication and presentation skills.
We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience, plus opportunities for professional growth and skill enhancement.
As a valued member of our team, you will have access to ongoing training and development programs, as well as opportunities to work on exciting and challenging projects.
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