Digital Content Marketing Strategist
1 day ago
We are seeking a skilled Digital Content Marketing Strategist to join our marketing team at Entigrity.
About the RoleThe successful candidate will be responsible for crafting compelling and engaging content across various platforms to drive brand awareness, increase customer engagement, and support lead generation efforts.
Key Responsibilities- Develop creative and engaging content for a range of marketing channels, including blog posts, landing pages, website copy, social media posts, email campaigns, whitepapers, video scripts, and more.
- Collaborate with cross-functional teams, including marketing, design, and product, to understand business objectives, target audience, and key messaging.
- Conduct thorough research on industry trends, market insights, and customer preferences to inform content development and ensure relevance and resonance.
- Write clear, concise, and persuasive content that aligns with brand guidelines, tone of voice, and marketing objectives.
- Create captivating headlines, taglines, and calls-to-action that attract and retain the attention of the target audience.
- Optimize content for search engine optimization (SEO) by incorporating relevant keywords, meta tags, and other SEO best practices.
To be successful in this role, you will require:
- A minimum of 2-5 years of experience as a Content Marketing Writer, Copywriter, or similar role with a commerce background.
- An excellent command of grammar, punctuation, and style.
- The ability to craft compelling narratives and adapt writing style for different target audiences.
- Understanding of content marketing principles, strategies, and best practices.
- Proficiency in SEO and keyword research to optimize content for search engines.
- A strong grasp on the tenets of editorial and creative storytelling.
This is a competitive role with a salary of $70,000 - $90,000 per year, depending on experience. Additionally, you will receive benefits such as health insurance, paid time off, and opportunities for professional development.
Please note that this is an estimate based on industry standards and location. The actual salary may vary based on individual qualifications and company policies.
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