Digital Content Strategist

23 hours ago

Ahmedabad, Gujarat, India Social Sherpa Full time

We are seeking a highly skilled Digital Content Strategist to join our team at Social Sherpa.

About the Role

This is an exciting opportunity to work with diverse and exciting brands, creating innovative social media strategies that drive engagement and growth. As a Digital Content Strategist, you will be responsible for developing effective social media campaigns, planning shoots, and executing content calendars that exceed client expectations.

Key Responsibilities:

  • Create tailored social media strategies that meet client objectives, analyzing audience insights, trends, and platform algorithms to craft impactful content strategies.
  • Plan and organize client shoots, conceptualizing themes, creating shot lists, and managing logistics, collaborating with photographers, videographers, and other creative professionals to ensure high-quality deliverables.
  • Develop and oversee the execution of detailed content calendars, ensuring timely delivery of posts, working with designers, copywriters, and video editors to create visually appealing and engaging content.
  • Track the performance of organic and paid social media campaigns, providing actionable insights for optimization, ensuring all campaigns align with brand guidelines and KPIs.
  • Paid Media Management: Set up, manage, and optimize social media ads on platforms like Meta and Google, analyzing ad performance and providing regular reporting to clients.
  • Act as the main point of contact for clients regarding social media strategies and campaigns, presenting strategies, reports, and updates, incorporating client feedback into campaign execution.

Key Performance Indicators (KPIs):

  • Engagement Rate: Increase in likes, comments, shares, and other interactions across platforms.
  • Content Calendar Adherence: Timely execution of planned content with minimal deviations.
  • Shoot Efficiency: Successful planning and execution of client shoots within budget and timelines.
  • Client Satisfaction: Positive feedback and retention of assigned clients.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-3 years of experience in social media strategy and management.
  • Proven ability to plan and execute shoots, from ideation to delivery.
  • Hands-on experience with social media platforms and tools like Meta Business Suite, Hootsuite, or Buffer.
  • Experience with paid ads (Meta, Instagram, etc.) is preferred.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Creative mindset with excellent communication and presentation skills.

What We Offer:

  • Estimated salary $65,000 - $80,000 per year.
  • Competitive benefits package, including health insurance, retirement plans, and paid time off.
  • Opportunities for professional growth and skill enhancement.

About Social Sherpa

We are a collaborative and supportive team culture, passionate about creating innovative social media solutions that drive results. If you're a creative strategist with a passion for social media and storytelling, we'd love to hear from you.

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