Digital Marketing Strategist

21 hours ago


Ahmedabad, Gujarat, India Social Pilot Full time

Job Title: Digital Marketing Strategist

Estimated Salary: $70,000 - $90,000 per year

We are seeking a highly motivated and detail-oriented Digital Marketing Strategist to join our team at Social Pilot. As a key member of our digital marketing department, you will be responsible for developing and executing comprehensive SEO strategies that drive traffic and engagement to our website.

Key Responsibilities:

  • Perform keyword research and analysis to identify opportunities for content optimization and ranking improvements.
  • Optimize on-page SEO elements such as meta tags, titles, and descriptions for web pages related to our SaaS product.
  • Collaborate with content creators to ensure that all website and blog content is SEO-friendly and aligned with target keywords.
  • Conduct technical SEO audits of our website to identify areas for improvement and recommend solutions.
  • Work on link-building initiatives, focusing on quality backlinks and outreach strategies to increase domain authority.
  • Monitor and report on the performance of SEO efforts using tools like Google Analytics, Google Search Console, and other SEO platforms.
  • Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure our strategies remain effective.
  • Contribute to our overall digital marketing efforts, working closely with the broader marketing team to align SEO with other digital initiatives.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).
  • Any relevant certifications (Google Analytics, SEO courses) are a plus.
  • 2+ years of experience in digital marketing or SEO (internships or coursework welcome).
  • Excellent written and verbal communication skills in English.
  • Self-motivated and proactive with a data-oriented approach.


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