Digital Marketing Specialist

4 days ago

Aurangabad, Maharashtra, India beBeeSearchArbitrage Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will have extensive experience in managing search arbitrage campaigns across various traffic feeds, including Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.

The successful candidate will possess a strong analytical mindset, a keen understanding of traffic monetization, and the ability to optimize campaign performance for maximum profitability.

Campaign Management
  • Launch, manage, and scale search arbitrage campaigns across multiple feed networks.
  • Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
  • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.
Traffic and Feed Optimization
  • Work with feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi to acquire high-quality traffic.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.
Data Analysis & Reporting
  • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.
Budget Management
  • Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals.
  • Manage large budgets while maintaining a proven ROI of 15%+
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.
Collaboration
  • Coordinate with the creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.
Required Skills and Qualifications
  • Proven experience (2+ years) in search arbitrage media buying.
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms.
Benefits
  • Competitive salary and performance-based incentives.
  • Flexible work environment with remote work options.
  • Opportunity to work with a dynamic team of digital marketing professionals.
  • Access to industry-leading tools and platforms.
  • Continuous learning and professional development opportunities.

To be successful in this role, you should have excellent problem-solving and critical-thinking skills, with the ability to work in a fast-paced, data-driven environment. You must also have excellent communication and teamwork skills, with a results-oriented approach and a keen eye for detail.

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