Digital Strategy Director

7 hours ago

Madurai, Tamil Nadu, India beBeeStrategic Full time ₹ 1,20,00,000 - ₹ 2,40,00,000
Job Title: Digital Strategy Leader

We are seeking a highly skilled professional to lead our creative campaigns for clients.

  • Main Responsibilities:
  • Create deep insights into Category, Competition, Consumer, Culture & Brand to develop unique and differentiated strategies.
  • Develop an integrated strategy platform for campaigns/pitches that serve as an ideal springboard for the creative team.
  • Presentation skills: prepare and present visual presentations with sharp POV & riveting narrative.
  • Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.
  • Analyze available insights and define overall strategy in terms of Distribution and Amplification.
  • Define the right advertising pressure to put in place to achieve goals taking into consideration the objectives, challenges & limitations.
Key Qualifications
  • Post Graduate with around 7 years of experience in brand planning, social and/or digital campaign management, digital creative strategy.
  • Strong business acumen and ability to connect business requirements to strategy solutions.
  • Research and data analytical skills, with the ability to generate data-based insights to weave into the strategy process.
  • Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues.
  • Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy results.
  • Ability to work effectively, proactively, and seamlessly while collaborating with integrated team.
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.
  • Strong leadership, interpersonal and people management skills.

This role requires a strategic thinker who can drive growth and innovation in our client's social and digital media presence.

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