Marketing Specialist for Diagnostic Services
4 weeks ago
As a Marketing Specialist for Diagnostic Services, you will be responsible for promoting Narayana Lab services to doctors and ensuring patients receive timely and accurate reports.
- Develop and execute strategic marketing plans to increase diagnostic service adoption.
- Build and maintain strong relationships with doctors and healthcare professionals to promote Narayana Lab services.
- Stay up-to-date with industry trends and competitor activities to stay ahead in the market.
- Collaborate with cross-functional teams to ensure seamless delivery of diagnostic services.
- Monitor and analyze key performance indicators to optimize marketing strategies.
Key Responsibilities:
- Marketing diagnostic services & packages to doctors.
- Marketing Narayana lab services.
- Meet at least 7 doctors a day.
- Arrange CMEs, participate in conferences.
- Documentation: maintaining daily reports, referring doctors data, etc.
- Execute the promotional activity assigned time to time.
- Keep a tab on competition & their activities.
- Ensure patients are services promptly and reports are delivered timely.
- Follow-up with doctors and take feedback on VDC services.
- Communicate any additional test or modality being sought by doctors to add to scope of business and vice-verse for newly incorporated test menus and modalities.
Requirements:
- Any Graduate
- Marketing, Diagnostic Marketing, Healthcare Business Development.
Industry: Medical Services / Hospital
Department: Marketing & Communication
Employment Type: Full Time, Permanent
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