Marketing Specialist for Diagnostic Services

4 weeks ago


Lucknow, Uttar Pradesh, India Narayana Diagnostics Full time
Job Description

As a Marketing Specialist for Diagnostic Services, you will be responsible for promoting Narayana Lab services to doctors and ensuring patients receive timely and accurate reports.

  • Develop and execute strategic marketing plans to increase diagnostic service adoption.
  • Build and maintain strong relationships with doctors and healthcare professionals to promote Narayana Lab services.
  • Stay up-to-date with industry trends and competitor activities to stay ahead in the market.
  • Collaborate with cross-functional teams to ensure seamless delivery of diagnostic services.
  • Monitor and analyze key performance indicators to optimize marketing strategies.

Key Responsibilities:

  • Marketing diagnostic services & packages to doctors.
  • Marketing Narayana lab services.
  • Meet at least 7 doctors a day.
  • Arrange CMEs, participate in conferences.
  • Documentation: maintaining daily reports, referring doctors data, etc.
  • Execute the promotional activity assigned time to time.
  • Keep a tab on competition & their activities.
  • Ensure patients are services promptly and reports are delivered timely.
  • Follow-up with doctors and take feedback on VDC services.
  • Communicate any additional test or modality being sought by doctors to add to scope of business and vice-verse for newly incorporated test menus and modalities.

Requirements:

  • Any Graduate
  • Marketing, Diagnostic Marketing, Healthcare Business Development.

Industry: Medical Services / Hospital

Department: Marketing & Communication

Employment Type: Full Time, Permanent



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