Social Media Marketing Specialist

5 days ago


Lucknow, Uttar Pradesh, India Medhaj Techno Concept Pvt. Ltd. Full time

Job Title: Social Media Marketing Specialist

 

Company: Medhaj Techno Concept Pvt. Ltd.

 

Role Summary

 

We are seeking a highly skilled Social Media Marketing Specialist to join our team at Medhaj Techno Concept Pvt. Ltd. The ideal candidate will have a deep understanding of social media platforms and the ability to develop and implement effective strategies to achieve business goals.

 

Key Responsibilities

 

Social Media Strategy

 

Conduct social media audits and analysis to identify areas of improvement and develop data-driven strategies to increase brand awareness and engagement.

 

Content Creation

 

Develop high-quality content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, and manage content calendars to ensure consistency and timeliness.

 

Engagement and Community Building

 

Engage with followers, respond to comments and messages, and monitor social media conversations to build and maintain a strong online community.

 

Analytics and Reporting

 

Track and analyze social media metrics, including engagement rates, follower growth, and website traffic, and provide regular reports to stakeholders on campaign performance.

 

Certifications and Tools

 

Must have experience with social media management tools, such as Hootsuite or Sprout Social, and have a strong understanding of social media analytics tools, such as Google Analytics or Facebook Insights.

 

Deliverables:

 

Developed social media strategy document

 

Content calendar

 

Monthly social media analytics reports

 

Social media advertising campaign reports

 

Increased followers, engagement, and website traffic

 

Required Qualifications:

 

Bachelor's degree in Mass Communication or related field

 

Must have 2-3 years of experience in social media marketing

 

Experience with government projects preferred

 

Salary Range:

 

35,000 to 40,000 per month

 

Tools and Software:

 

Social media management tools (Hootsuite, Sprout Social, etc.)

 

Social media analytics tools (Google Analytics, Facebook Insights, etc.)

 

Graphic design software (Canva, Adobe Creative Cloud, etc.)



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