Digital Marketing Specialist

4 days ago


Lucknow, Uttar Pradesh, India Paykrmedia Full time

We are seeking a skilled Digital Marketing Specialist to lead our Paid Search efforts. The ideal candidate will be responsible for developing and executing effective PPC strategies across various platforms to achieve business objectives, including increased brand visibility, lead generation, and sales.

Key Responsibilities:

  • Campaign Strategy and Planning:
  • Develop and implement data-driven PPC strategies to drive business growth.
  • Conduct thorough keyword research and competitor analysis to inform campaign decisions.
  • Plan and execute PPC campaigns across platforms, including Google Ads and social media.
  • Ad Creation and Optimization:
  • Create compelling ad copy and design engaging ad creatives to capture user attention.
  • Optimize ad campaigns for maximum performance by adjusting bidding strategies, targeting options, and budget allocation.
  • A/B test ad variations to identify the most effective messaging and creative elements.
  • Keyword Management:
  • Conduct keyword research to identify relevant and high-performing keywords.
  • Monitor and update keyword lists to improve campaign relevance and performance.
  • Implement negative keywords to reduce irrelevant clicks and improve ROI.
  • Data Analysis and Reporting:
  • Analyze campaign performance data using tools like Google Analytics to inform optimization decisions.
  • Provide regular performance reports and insights to the marketing team.
  • Identify trends and opportunities for optimization to drive continuous improvement.
  • Budget Management:
  • Monitor and manage daily, weekly, and monthly budget allocations to ensure cost-effectiveness.
  • Adjust bidding strategies and budgets based on campaign performance and goals.

Requirements:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience in managing PPC campaigns across various platforms.
  • Certification in Google Ads or other relevant PPC platforms is a plus.
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork abilities.
  • Stay up-to-date with the latest trends and best practices in PPC and digital marketing.


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