Primary Market Research Specialist

2 days ago

Gurgaon, Haryana, India beBeeMarket Full time ₹ 12,00,000 - ₹ 20,00,000
Market Research Lead Position

We are seeking an experienced Market Research Lead to drive our primary market research efforts. The ideal candidate will have a strong understanding of market research principles and methodologies, as well as excellent analytical and communication skills.

Key Responsibilities:
  • Develop successful project plans with clear objectives and direction from senior project leads.
  • Design methodology instruments for market research projects to address key objectives.
  • Translate brand strategy and client needs into hypotheses and ensure analytical approaches effectively test them.
  • Anticipate potential analysis challenges and work proactively with the team to find mitigation strategies.
  • Apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression) to solve business problems.
  • Ensure team members execute analysis with the right approach and quality check guidelines.
  • Create efficient processes and automation setups to increase deliverable quality.
Requirements:
  • Bachelor or Master's degree in a quantitative, analytical discipline (Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, Engineering).
  • Minimum 3 years of experience in Market Research and marketing consulting work.
  • Knowledge of the US healthcare market is beneficial.
  • Experience in executing advanced analytical methods (CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive analysis, Generalized Linear Models).
  • Proficiency in tools/programming platforms (Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced PowerPoint).
  • Ability to write surveys and discussion guides with knowledge of biases and respondent ease.
  • Evidence of leading and managing teams/projects.
  • Strong oral and written communication skills.
  • Comfort and flexibility with ambiguity.
  • Attention to detail with a quality-focused mindset.
  • Motivation and good professional attitude/work ethic.
Benefits:

This position offers a competitive salary and benefits package, as well as opportunities for career growth and professional development.

Others:

As a Market Research Lead, you will be part of a dynamic team that values innovation, collaboration, and excellence.

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