Consultant- Primary Market Research

Job Description

DescriptionDescription

- Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives
- Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member
- Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
- Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy
- Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives
- Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem
- Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines
- Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables
- Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members
- Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights
- Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables
- Guides development of new slide frameworks and visual templates that can present key data / insights powerfully
- Sends timely and thoughtful responses to client/leadership requests, questions, and needs
- Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences)
- Responsible for professional development, engagement and coaching of junior team members
- Teaches best practices to junior team members for structured written and verbal communication
- Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project/team
- Adapts working style as needed, developing strong collaboration and trust across team members
- Demonstrates good judgement across all interactions, and a respect for all team members internally and externally

Qualifications

Education: A bachelor or masters degree in a quantitative, analytical discipline, such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering will be preferred .

- Consultants - Minimum 3 years of experience in Market Research and marketing consulting work. Knowledge of US healthcare market will be a plus
- Experience in execution of advanced analytical methods CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive analysis, Generalized Linear Models etc.
- Knowledge of tools/programming platforms Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced Powerpoint
- Experience in writing surveys and discussion guides with knowledge of biases and ways to make instruments easier for respondents
- Evidence of leading and managing teams/projects
- Evidence of strong oral and written communication
- Evidence of working in a fast-paced versatile environment
- Comfort and flexibility with ambiguity
- Strong attention to detail with a quality focused mindset
- Evidence for high motivation and good professional attitude/work ethic

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