Consultant- Primary Market Research

Description
Description

• Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives
• Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member
• Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
• Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy
• Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives
• Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem
• Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines
• Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables
• Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members
• Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights
• Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables
• Guides development of new slide frameworks and visual templates that can present key data / insights powerfully
• Sends timely and thoughtful responses to client/leadership requests, questions, and needs
• Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences)
• Responsible for professional development, engagement and coaching of junior team members
• Teaches best practices to junior team members for structured written and verbal communication
• Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project/team
• Adapts working style as needed, developing strong collaboration and trust across team members
• Demonstrates good judgement across all interactions, and a respect for all team members internally and externally

Qualifications
Education:
A bachelor or master's degree in a quantitative, analytical discipline, such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering will be preferred .

• Consultants - Minimum 3 years of experience in Market Research and marketing consulting work. Knowledge of US healthcare market will be a plus
• Experience in execution of advanced analytical methods – CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive analysis, Generalized Linear Models etc.
• Knowledge of tools/programming platforms – Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced Powerpoint
• Experience in writing surveys and discussion guides with knowledge of biases and ways to make instruments easier for respondents
• Evidence of leading and managing teams/projects
• Evidence of strong oral and written communication
• Evidence of working in a fast-paced versatile environment
• Comfort and flexibility with ambiguity
• Strong attention to detail with a quality focused mindset
• Evidence for high motivation and good professional attitude/work ethic