Lead Fresh Produce Category Growth

1 day ago


Erode, Tamil Nadu, India beBeeCategory Full time ₹ 8,00,000 - ₹ 10,00,000

Job Overview

">Fresh Produce Category Specialist

Produce industry leaders seek a highly motivated and skilled Fresh Produce Category Specialist to drive sales, profitability, and expansion across various vegetable and fruit categories. The ideal candidate will possess strong knowledge of fresh produce value chains, including farm production, seasonality, and mandi dynamics.

  • Develop and execute growth plans for vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
  • Track market trends, international trade flows, and customer demand patterns.
  • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
Key Responsibilities:
  • Directly drive sales of assigned categories across modern retail, ecommerce, quick commerce, and institutional buyers.
  • Build strong customer relationships and close deals to achieve revenue and margin targets.
  • Recruit, train, and manage a sales team to scale with category volumes.
Sourcing & Supplier Development:
  • Establish strong supplier networks across regions for vegetables (Nasik, Karnataka, MP, AP, UP) and fruits (Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges).
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage.
Financial & Performance Management:
  • Manage the financial performance of assigned categories—revenues, margins, working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
  • Generate regular performance dashboards highlighting risks and opportunities.
Required Skills & Qualifications:
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
  • 6-10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Strong understanding of fresh produce value chains.

A fresh produce specialist with a strong track record in driving sales, profitability, and expansion is sought after by leading produce industry players. If you have the required skills and qualifications, please apply now.



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