
Brand Building Specialist
5 days ago
About Role
This role will focus on developing and executing a brand building strategy across various product categories. The key responsibility will be to support the creation of engaging content, manage projects, and drive business outcomes.
Key Job Responsibilities:
- Market Understanding: Gain insights into consumer behavior, preferences, and pain points; competitor landscape analysis, etc
- New Products Development (NPD): Assist in creating marketing strategies for new products across various touchpoints like e-commerce platforms, CRM systems, marketplaces, etc
- Communication Development: Manage all consumer interactions - social media, performance marketing, influencer partnerships, branding campaigns, etc
- Data Analytics: Drive data-driven decision making by analyzing marketing initiatives and providing actionable insights
- Stakeholder Management: Collaborate with cross-functional teams, external partners, and vendors to achieve business objectives
- Offline Understanding: Conduct market visits to track sales metrics like distribution, visibility, and planogramming
- Support portfolio management, sales support, customer service, and other activities to drive business success
Preferred Location: Bangalore
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field
- Experience in Brand Management, Consumer Marketing, E-commerce, or Digital Marketing
- Self-motivated, team player with excellent project management skills
- Ability to multitask and prioritize projects
- Passionate about building a consumer brand
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