Brand Ambassador Liaison

2 days ago


Kannur, Kerala, India beBeeInfluencerMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000

Job Title: Influencer Marketing Specialist

About the Role:

We are seeking an experienced Influencer Marketing Specialist to join our team. The successful candidate will be responsible for identifying and partnering with influencers who align with our brand values.

Key Responsibilities:
  • Strategic Influencer Identification: Utilize both quantitative and qualitative methods to identify influencers who align with our target audience and campaign objectives.
  • Proactive Outreach and Relationship Building: Establish and nurture relationships with influencers through personalized communication via email, phone, or social media.
  • Negotiation and Contract Management: Lead negotiations with influencers to secure favourable terms and agreements for campaign collaborations.
  • Content Collaboration and Quality Assurance: Collaborate closely with influencers to develop compelling content that resonates with our target audience and aligns with our brand messaging and values.
  • Cross-Functional Coordination: Serve as a liaison between the influencer outreach team and other internal departments to ensure seamless integration and execution of influencer campaigns.
  • Performance Monitoring and Optimization: Monitor key performance indicators (KPIs) throughout the duration of influencer campaigns, analysing metrics such as reach, engagement, and conversion rates.
Requirements:
  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • 2-3 years of experience in influencer marketing or related roles, with a proven track record of successfully executing influencer campaigns.
  • Strong interpersonal and communication skills, with the ability to effectively engage and collaborate with influencers, colleagues, and stakeholders.
  • Demonstrated negotiation skills and experience managing contracts and agreements.
  • Proactive mindset with a high level of accountability and ownership of work, capable of driving initiatives forward and delivering results.
  • Team player mentality with the ability to thrive in a collaborative environment, contributing to the success of cross-functional teams.
  • Analytical mindset with proficiency in performance tracking and reporting tools, able to derive actionable insights from data to inform decision-making.

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