
Digital Campaign Specialist
2 weeks ago
As a Digital Campaign Specialist, you will be responsible for developing and executing cutting-edge digital campaigns from conception to launch.
- Work cross-functionally with teams to align campaign strategies and goals across the organization.
- Provide actionable insights into campaign performance to relevant stakeholders.
- Define, measure, and evaluate paid media KPIs.
- Develop and execute media buys for various ad platforms.
- Launch and optimize paid campaigns.
- Conduct in-depth keyword and website research, ad grouping, and audience targeting.
- Stay up-to-date on industry best practices and new technologies.
- Monitor budget and adjust bids to gain better ROI.
- Produce regular reports to management.
- Maintain partnerships with PPC ad platforms and vendors.
Requirements:
Bachelor's or Master's degree in Marketing, Digital Media, or related field. AdWords certifications are mandatory.
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