
Optimize Digital Ad Campaigns
4 days ago
We are seeking a skilled Performance Specialist to join our team. As a key member of our digital marketing strategy, you will be responsible for planning, launching, and managing paid ad campaigns across multiple platforms.
This role offers an exciting opportunity to work closely with our creative and strategy teams to develop high-performing campaigns that drive results for our clients and internal brands.
Your primary responsibilities will include:
- Planning, launching, and managing paid ad campaigns on Meta Ads Manager and Google Ads.
- Collaborating with the creative and strategy teams to build effective campaigns that meet business objectives.
- Monitoring campaign performance daily and making data-driven decisions to optimize for conversions, return on ad spend (ROAS), and cost per lead (CPL).
- Conducting A/B testing on creatives, audience segments, and landing pages to identify areas for improvement.
- Providing campaign performance reports and insights using analytics tools.
To succeed in this role, you should have:
- A minimum of 2-3 years of experience in running digital ad campaigns.
- A strong understanding of paid media key performance indicators (KPIs) such as click-through rate (CTR), ROAS, cost per click (CPC), and CPL.
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