
Digital Marketing Specialist
2 days ago
- Deliver high-impact digital marketing strategies from concept to launch
- Collaborate with cross-functional teams to align campaign objectives and goals across the organization
- Provide actionable insights into campaign performance to key stakeholders
- Define, measure, and evaluate relevant paid media metrics.
- Develop and execute media buys for various ad platforms and oversee daily paid media operations
- Launch and optimize paid campaigns while analyzing PPC performance
- Conduct in-depth keyword research, ad grouping, and audience targeting analysis
- Stay up-to-date on industry best practices and emerging technologies
- Be involved in keyword selection and audience targeting
- Monitor ROI and adjust bids to maximize return
- Produce timely reports to management
- Maintain partnerships with PPC vendors and platforms
- Stay current with the latest trends in paid marketing ecosystems and adapt to Xylem's digital approach.
Educational Qualifications:
Bachelor's/Master's degree in Marketing, Digital Media, or a related field. AdWords certifications are mandatory.
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