Social Media Content Lead

4 weeks ago


Ghaziabad, Uttar Pradesh, India Emeritus Full time
Digital Communications Specialist

We are seeking a talented Digital Communications Specialist to join our team at Emeritus, a leading provider of online courses and professional certifications. In this role, you will be responsible for creating and implementing social media content strategies that drive engagement and inspire learners to achieve their career goals.

Job Description:

  • Social Media Content Creation: Develop engaging social media content, including text, images, and videos, to promote Emeritus' courses and programs.
  • Cross-Platform Optimization: Analyze and optimize content to maximize engagement, leveraging insights from social media analytics.
  • Brand Voice: Ensure that all social media content aligns with Emeritus' brand voice and tone.

Requirements:

  • A Bachelor's degree in Communications and Mass Media or a related field (preferred).
  • 7–8 years of experience in content writing and graphic design, preferably within a digital agency or similar environment.
  • Proficiency in graphic design tools like Canva.
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
  • Basic video editing skills are a plus.
  • Understanding of social media analytics tools (e.g., Google Analytics, Hootsuite, etc.).
  • Understanding of SEO principles and best practices for social media.
  • Proven ability to conceptualize and execute brand-aligned campaigns across various touchpoints.
  • Strong creative values, with a clear understanding of business objectives.
  • Experience in interpreting data to guide content and creative processes.
  • A self-motivated, energetic team player with a collaborative spirit.
  • Proven ability to demonstrate brand voice.

Estimated Salary: $90,000 - $120,000 per year.

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