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Content Writer and Brand Strategist
1 month ago
Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum (dependent on experience)
About the RoleWe are seeking an experienced Content Writer and Brand Strategist to join our team at Bellatrix Aerospace. In this pivotal role, you will play a crucial part in creating and managing high-quality content that drives business growth, enhances brand presence, and attracts key stakeholders.
Key Responsibilities:
- Content Creation: Develop engaging content for various platforms, including websites, blogs, social media, newsletters, press releases, and marketing materials.
- Research and Analysis: Conduct thorough research to understand the industrial landscape, emerging trends, key stakeholder personas, and competitor landscape to curate targeted content.
- Storytelling: Craft compelling stories and narratives that showcase Bellatrix Aerospace's unique value proposition, product differentiation, and cutting-edge innovations.
- Brand Voice and Messaging: Ensure all content aligns with Bellatrix Aerospace's brand voice, style, and messaging.
- SEO and Analytics: Implement SEO best practices to improve organic search rankings and drive traffic to the website. Monitor and analyze content performance using analytics tools to optimize and refine content strategies.
Requirements:
- Experience: Proven track record with at least 3 years of experience in content writing, preferably with deep-tech industry experience.
- Communication Skills: Exceptional written and verbal communication skills, showcasing the ability to translate complex technical information into compelling narratives for diverse audiences.
- SEO Principles: Strong understanding of SEO principles and content analytics.
- Social Media: Good social media skills, including experience of publishing and monitoring the performance of posts on social media accounts.
About Bellatrix Aerospace:
Bellatrix Aerospace is an InSpace Mobility company developing new-age technologies that shape the future of our industry. We specialize in the development and production of propulsion systems and in-orbit transportation solutions. Our work has won two National Awards and the backing of the government and many marque investors.