Digital Communications Strategist

5 days ago

Ghaziabad, Uttar Pradesh, India Emeritus Full time
Transforming Education with Emeritus

We are seeking a highly skilled Digital Communications Strategist to join our team at Emeritus, a leading provider of high-quality education. As a key member of our marketing team, you will be responsible for developing and executing social media content strategies that inspire global learners to transform their careers.

Key Responsibilities:

  • Social Media Channel Development: Create compelling social media content and creatives that reflect the Emeritus brand, resonate with audiences, and support established social strategies.
  • Cross-Platform Optimization: Analyze and optimize content to maximize engagement, leveraging insights from social media analytics.
  • Stay Current with Trends: Stay up-to-date with social media trends, competitor strategies, and platform updates to keep Emeritus' content fresh and relevant.

Corporate Communications Support:

  • Event Support: Develop social content and creative assets for key events and campaigns, including annual newsletters, investor announcements, and award recognitions campaigns.
  • Toolkits Design: Design toolkits for corporate announcements and campaigns to ensure consistent branding and messaging across channels.
  • Internal Communications Initiatives: Provide social and email content support for internal campaigns, including contests, R&R, special celebrations, and culture-building efforts.

Requirements:

  • A Bachelor's degree in Communications and Mass Media or a related field (preferred).
  • 7–8 years of experience in content writing and graphic design, preferably within a digital agency or similar environment.
  • Proficiency in graphic design tools like Canva.
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
  • Basic video editing skills are a plus.
  • Understanding of social media analytics tools (e.g., Google Analytics, Hootsuite, etc.).
  • Understanding of SEO principles and best practices for social media.
  • Proven ability to conceptualize and execute brand-aligned campaigns across various touchpoints.
  • Strong creative values, with a clear understanding of business objectives.
  • Experience in interpreting data to guide content and creative processes.
  • A self-motivated, energetic team player with a collaborative spirit.
  • Proven ability to demonstrate brand voice.

Estimated Salary: $80,000 - $100,000 per year.

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