Experienced Digital Marketing Strategist for Product Launch

16 hours ago

Ghaziabad, Uttar Pradesh, India TinyPal Full time

We are seeking an experienced Digital Marketing Strategist to guide our marketing efforts across digital platforms, with a focus on Instagram, YouTube, and potentially SEO. This role is pivotal in launching our product effectively and driving audience growth while optimizing customer acquisition costs.

This freelance consultant will have the flexibility to influence our brand from anywhere, with compensation based on hourly commitment. Key responsibilities include:

  • Developing and implementing a comprehensive marketing strategy with a focus on minimizing CAC.
  • Crafting a compelling launch strategy for TinyPal, targeting our core audience of parents, particularly working mothers.
  • Driving the creative and strategic direction of Instagram campaigns, focusing on engaging content that resonates with our target demographic.
  • Overseeing strategies to establish TinyPal's brand presence within professional networks.
  • Analyzing and optimizing campaigns based on performance metrics to ensure maximum ROI.
  • Collaborating with the TinyPal team to align marketing efforts with overall business objectives.
  • Defining and articulating the brand story to ensure a consistent and compelling message across all channels.

To be successful in this role, you will require:

  • A proven track record in digital marketing, particularly in launching products or services in the parenting or education sector.
  • A strong understanding of social media marketing and expertise in managing high-impact campaigns.
  • The ability to define and refine brand narratives that captivate and engage target audiences.
  • Excellent analytical skills to evaluate the effectiveness of marketing strategies and adjust tactics accordingly.
  • Experience in scripting and creative content creation, with a knack for producing high-conversion promotional materials.

TinyPal offers a competitive salary of $120,000 per annum, reflecting the company's commitment to attracting top talent in the industry. We look forward to welcoming an experienced Digital Marketing Strategist to our team

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