Customer Event Marketing Director

8 hours ago

Kottayam, Kerala, India beBeeDirector Full time ₹ 20,00,000 - ₹ 31,25,000

About Our Agency

We specialize in demand generation and help businesses connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence. We create powerful micro-events and large-scale productions that drive measurable business outcomes for our clients.

The Role

Our ideal candidate is a hands-on Customer Marketing Operations professional to bridge the gap between marketing strategy and flawless event execution. This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

Key Responsibilities

Event Marketing Operations

  • Liaise with Production teams to ensure end-to-end event production from initial strategy development through post-event analysis for multiple concurrent campaigns
  • Translate client marketing objectives into targeted event experiences using proprietary audience intelligence
  • Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals

Client Partnership & Campaign Management

  • Serve as primary operational point of contact for assigned client accounts
  • Lead client calls, present campaign strategies, and provide regular performance updates
  • Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement
  • Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously

Team Management

  • Oversee a team of 20-30 full-time employees which includes:
  • Regional Success Managers (Direct Reports)
  • Audience Acquisition Team Leads (Direct Reports)
  • Campaign Specialists (Managed by CSMs)
  • Data Research Associates (Managed by CSMs)

Performance & Analytics

  • Track and analyze campaign performance metrics connecting event activities to marketing outcomes and ROI
  • Use audience data and campaign insights to continuously optimize event experiences and operational processes
  • Provide detailed post-event analysis and recommendations for future campaigns

Required Skills and Qualifications

Experience

  • 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility
  • Proven track record managing events at agencies or in-house marketing teams
  • Experience with both micro-events and large-scale productions across various industries
  • Background in campaign management with understanding of marketing attribution and ROI measurement

Skills

  • Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms
  • Vendor management experience including contract negotiation and relationship building
  • Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools
  • Understanding of integrated marketing campaigns and cross-channel optimization

Competencies

  • Client-facing communication skills with ability to present strategies and manage expectations
  • Data-driven mindset with experience using audience insights to inform event design
  • Crisis management abilities with proven experience handling real-time event challenges
  • Team coordination skills for managing freelancers, temporary staff, and external partners

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