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Digital Payments Specialist

2 months ago

Mumbai, Maharashtra, India Axis Bank Full time

As a Digital Payments Specialist at Axis Bank, you will be responsible for planning and executing direct-to-consumer (D2C) campaigns that drive business impact and customer engagement.

Key Responsibilities

  • Develop and implement D2C campaigns on key customer-facing channels, ensuring timely execution and delivery.
  • Drive business impact and campaign lift through data-driven decision-making and collaboration with stakeholders.
  • Review and optimize campaign processes to introduce innovative ideas and drive high-impact campaigns.
  • Ensure reporting and performance tracking on key parameters, including business impact and customer views.

Qualifications

The ideal candidate should possess:

  • A postgraduate degree with 4-5 years of relevant experience.
  • A proven track record of achieving revenue expectations and campaign lift through D2C campaigns.
  • Experience in strategy and execution of high-impact campaigns for a bank.
  • Strong analytical and problem-solving skills, with ability to drive adoption of automated campaign management tools.

Role Proficiencies

Successful execution of this role requires:

  • Achievement of revenue expectations and campaign lift through D2C campaigns.
  • Strategy and execution of 4-5 high-impact campaigns for the bank.
  • Optimal and timely execution of campaigns.
  • Driving adoption of automated campaign management tools and ensuring timely campaign reporting.