Customer Referral Program Director

1 day ago


Mumbai, Maharashtra, India Lodha Ventures Full time
Role Overview:

We are seeking an experienced Business Development Lead to join our team at Lodha Ventures. As a key member of our business development team, you will be responsible for driving customer referrals and loyalty programs to achieve set targets.

Your primary goal will be to ensure that we meet our objectives in terms of deal generation from customer referrals and repurchases. You will leverage your expertise in loyalty or referral programs, luxury brand positioning, and emotional connections with clients to develop and execute a structured strategy.

Key Responsibilities:

  • Develop and Execute Loyalty & Referral Strategy: Design a loyalty program that aligns with our company ethos, focusing on building an elite referral network and loyalty ecosystem.
  • Goal Setting and KPIs: Establish clear goals and Key Performance Indicators (KPIs) to ensure requisite deals are sourced through customer referrals & loyalty repurchases.
  • Execution & Program Management: Manage customer journey mapping, coordinate multi-channel communication, and work with internal and external teams to produce referral program collateral.
  • Stakeholder Collaboration: Partner with sales, CRM, digital, and marketing teams to drive program implementation, deal tracking, and customer feedback.
  • Monitoring & Reporting: Track and report referral and loyalty metrics, analyzing lead times and deal conversions to optimize program outcomes.

Qualifications and Skills:

  • 7-10 years of experience in loyalty, referral, or customer engagement program management, preferably in real estate, luxury retail, or hospitality.
  • Strong analytical skills with familiarity in scenario analysis, CAC metrics, and loyalty program ROI modeling.
  • Exceptional communication abilities with a flair for engaging affluent clients and fostering an emotional connection with the brand.
  • Proficient in CRM platforms and customer portals for loyalty programs, with an understanding of customer engagement technologies.

Estimated Salary: $120,000 - $180,000 per annum based on industry standards and location.



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