Digital Optimization Specialist

1 day ago

Thiruvananthapuram, Kerala, India beBeeSearch Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Digital Optimization Expert

 

Job Description

We are seeking a skilled Digital Optimization Expert to join our team. The ideal candidate will have expertise in improving online visibility, driving organic traffic, and optimizing content related to animation services.

The successful candidate will be responsible for the following key areas:

Keyword Research

Identify and analyze the best keywords to target for higher search rankings. Conduct competitor analysis and stay up-to-date with industry trends to choose the right keywords.

On-Page Optimization

Optimize website content (titles, descriptions, headers) for search engines. Ensure effective use of keywords in content and images. Improve internal linking for better navigation.

Technical SEO

Check website health, including speed and mobile-friendliness, and fix issues. Ensure search engines can easily crawl and index the site.

Content Strategy

Develop and implement a content strategy that is optimized for SEO. Regularly update and improve existing content to keep it relevant.

Link Building

Gain quality backlinks from other websites to boost SEO. Monitor backlinks to ensure they are from trusted sites.

Local SEO

Optimize for local search by updating Google My Business and other directories. Ensure business information is consistent online.

SEO Analytics

Track website performance using tools like Google Analytics. Report on progress and suggest improvements.

Staying Updated

Stay current with SEO trends and algorithm changes to adjust strategies. Participate in SEO communities to learn new techniques.

Collaboration

Work with web developers, content creators, and other teams to improve SEO. Communicate SEO results and strategies clearly to the team.

Conversion Optimization

Improve website elements (like CTAs) to increase conversions. Test different layouts and content to see what works best.

Paid Advertising (PPC)

Create and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.). Optimize campaigns for better ROI, using A/B testing and data analysis.

Social Media Management

Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.). Engage with followers, post updates, and run paid social media campaigns.

SEO and SEM Integration

Combine SEO efforts with paid search marketing (SEM) for maximum visibility. Optimize landing pages and ad copy to align with SEO strategies.

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