Digital Marketing Specialist

1 week ago

Cochin Kochi Ernakulam Thrissur, India beBeesearch Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title: SEO Analyst

We are seeking an experienced and skilled SEO Analyst to join our team. As a key member of our digital marketing department, you will be responsible for developing and implementing effective search engine optimization strategies to improve our online presence.

Key Responsibilities
  • Develop comprehensive website audits to identify technical, on-page, and off-page SEO issues.
  • Analyze competitors to develop effective keyword and backlink strategies.
  • Implement and optimize meta tags, headers, alt text, and other on-page SEO elements.
  • Stay updated with the latest SEO trends, algorithm changes, and best practices.
  • Collaborate with web developers to improve site structure, speed, mobile usability, and crawlability.
Execute Tests, Analyze Data, and Identify Trends for Maximum ROI
  • Design and conduct A/B tests on landing pages, site layout, and content.
  • Analyze website metrics, traffic patterns, and user behavior to identify improvement areas.
  • Use tools like Google Analytics, Google Search Console, SEMrush, or Moz to track and report SEO performance.
  • Provide actionable insights based on data analysis to refine SEO strategies and maximize ROI.
Manage SEO Campaign Expenses, Budgeting, and Cost Reconciliation
  • Plan and allocate budgets effectively for SEO campaigns.
  • Collaborate with the finance team to project monthly SEO expenses and report discrepancies.
  • Track paid campaigns to ensure alignment with overall SEO goals.
  • Prepare monthly and quarterly reports outlining campaign performance, budget adherence, and ROI.
Educational Qualification & Experience
  • Bachelor's degree in any discipline.
  • Proven experience in SEO with a track record of successful optimization strategies.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
  • Strong analytical skills and data-driven thinking.
  • Excellent communication skills and ability to work collaboratively with cross-functional teams.
  • Up-to-date knowledge of the latest SEO trends and best practices.

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