Product Marketing Specialist

4 days ago

Thāne, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,00,000
Marketing Role

The role involves developing and implementing marketing strategies to promote products, increase brand awareness, and drive sales.

  • Assist in creating B2B marketing campaigns to support company goals.
  • Coordinate with sales and product teams to ensure smooth execution of marketing initiatives.
  • Conduct market research to gather insights on industry trends, competitors, and target audiences.
  • Support the creation and execution of marketing campaigns across email, social media, and digital platforms.
  • Track and report on campaign performance, suggesting improvements where needed.
Requirements
  • 2–3 years of experience in B2B marketing.
  • Basic knowledge of lead generation and campaign management.
  • Familiarity with marketing automation tools.
  • Strong organizational and multitasking skills.
  • Good communication and presentation skills.
  • Exposure to account-based marketing is a plus.
  • Experience with CRM systems is preferred.
  • Understanding of digital marketing fundamentals including SEO and SEM.

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