Open and Advanced Management Programmes Associate Director

6 hours ago

Hyderabad, Telangana, India beBeeLeadership Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Summary: We are seeking a seasoned executive to lead our Open and AMP programmes as Associate Director.

The ideal candidate will have a proven track record in revenue generation, engagement with research centers, comprehensive planning and budgeting, a vision for developing both B2B and B2C verticals, improving lead to enrolment conversions, and active involvement in Salesforce CRM implementations / improvements and digital transformation initiatives.

  • Key Responsibilities:
  • Strategic Revenue Growth :
    • Develop and execute business development strategies to drive sustainable revenue growth in both B2B and B2C segments.
    • Conduct market analyses, assess competitive landscapes, and implement pricing and promotional strategies.
  • Digital Marketing :
    • Oversee lead generation for AMP programmes, prioritizing the digital marketing channel mix for both B2B and B2C contexts.
    • Optimize digital marketing campaigns for lead quality and quantity, reducing cost per enrollment.
    • Design and develop marketing collaterals for website, digital marketing channels, and social media platforms.
    • Promote and host webinars for awareness creation of the AMP Portfolio.
  • Engagement with Research Centers :
    • Engage with internal research centers for curriculum design changes of the AMP portfolio.
    • Collaborate with research centers for training sessions for business development and admission teams.
  • Strategic Planning Excellence :
    • Develop a visionary strategic plan for the open and AMP Division, aligning with organizational objectives.
    • Integrate comprehensive planning for short and long-term goals, including financial, programmatic, and customer-centric aspects.
  • Budgetary Management :
    • Develop and manage budgets for the division, allocating resources judiciously and adhering to financial objectives.
    • Collaborate with stakeholders to create annual budgets, monitoring and adjusting allocations as needed.
  • Annual Planning :
    • Spearhead the annual planning process, defining strategic priorities, financial goals, and programmatic objectives.
    • Align annual plans with the broader organizational strategy.
  • Financial Forecasting :
    • Utilize financial forecasting techniques to project future revenues and expenses.
    • Provide timely and accurate financial reports to inform decision-making.
  • Conversion Optimization :
    • Implement strategies to improve conversions from lead to enrollment across both B2B and B2C channels.
    • Analyze data and enhance the enrollment process.
  • Salesforce CRM and Digital Transformation :
    • Participate in the implementation and utilization of Salesforce CRM for effective lead management and customer relationship building.
    • Lead digital transformation initiatives to enhance operational efficiency and elevate the participant experience.
    • Job Specification:
    • Knowledge/Education:
    • MBA
    • Specific Skills:
    • Understanding market & environment, Strategy planning, Negotiation, Facilitation & research, Revenue Generation, Relationship management, Business unit management,
    • Marketing, Sales/Business Development, Team management, Leadership, Cross functional collaboration
    • Desirable Experience:
    • 15 + years
    • Job Interface/Relationships:
      • Internal :
        • Finance
        • Custom Programme Team
        • Programme Management Team
        • Marketing & Communications
        • Centers of Excellence
        • Management Group
        • Internal Faculty
      • External :
        • Clients
        • Alliance Partners
        • Executive Education Alumni
        • Industry Associations
        • External Faculty
        • Learning Forums

% Time Spent on All Responsibilities : 100%

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