
Programme Development and Growth Leader
1 day ago
We are seeking an experienced leader to spearhead the development of our Open and AMP programmes. The Associate Director will shape the strategic direction and operational excellence, driving revenue growth and enhancing the participant experience.
- Key Responsibilities:
- Develop and implement comprehensive business development strategies for B2B and B2C segments, ensuring alignment with organizational objectives.
- Conduct market analyses, assess competitive landscapes, and implement pricing and promotional strategies for diverse client bases.
- Oversee lead generation for AMP programmes, prioritizing digital marketing channel mix for B2B and B2C contexts.
- Optimize digital marketing campaigns for lead quality and quantity, reducing cost per enrollment and onboarding new channels.
- Engage with internal research centers to collaborate on curriculum design and training sessions for business development and admission teams.
- Develop a visionary strategic plan for the open and AMP Division, encompassing financial, programmatic, and customer-centric aspects.
- Align annual plans with the broader organizational strategy, ensuring a cohesive approach.
- Utilize financial forecasting techniques to project future revenues and expenses for both B2B and B2C engagements.
- Provide timely and accurate financial reports to inform decision-making.
- Implement conversion optimization strategies across B2B and B2C channels through dedicated digital marketing efforts.
- Analyze data to enhance the enrollment process, ensuring a seamless journey for prospective participants.
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MYP Programme Director
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Principal Statistical Programmer Fsp
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